My Scandinavian homewares store hoo-gah opened 2 months ago in the UK – I’d love some feedback from you guys!

My Scandinavian homewares store hoo-gah opened 2 months ago in the UK – I’d love some feedback from you guys!

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5 comments for “My Scandinavian homewares store hoo-gah opened 2 months ago in the UK – I’d love some feedback from you guys!

  1. July 9, 2019 at 3:02 pm

    Hello mate, I quite like your site and your products, really digging the throws and quilts. Only thing I could really think of, could be the small selection might be an issue for some people.

    Another problem is hygge is not pronounced hoo-gah, from what I’ve experienced. It’s closer to spelling, so something like hy-geh would be closer.

    Source: I’m Danish.

    I like the name though, not just the average Scandinavian stuff store name.

    Edit: those Luster candlelight look quite nice as well.

  2. July 9, 2019 at 3:02 pm

    [deleted]

  3. July 9, 2019 at 3:02 pm

    So, as a native English speaker who has now listed to about 20 Danes say “Hygge” and I’ve read the phonetics on it… I think your company name is just fine and people are being picky. Perhaps “Hue-geh” would’ve been more accurate, but I don’t think it makes that big of a difference. Without the emphasis marks it’s impossible to get it “just right”.

    I like the variety, but it’s not so much as to be overwhelming. 🙂

    Good luck!

  4. July 9, 2019 at 3:02 pm

    Hi guys,

    My name is Jack, and a couple of months ago I opened [hoo-gah](https://www.hoo-gah.co.uk) – a Scandinavian homewares store inspired by the Danish concept of hygge (pronounced hoo-gah). Hygge can be a contented state of mind, a cosy atmosphere, and otherwise translates to living well, indulging in the little pleasures life has to offer, and making time for yourself. The concept has seen a lot of attention in the UK recently, I think as a pushback against the stresses of modern life. Whilst hygge can’t be bottled or bought, it is possible to create living spaces which nurture the feeling. This is what drove me to curate a collection of Scandi throws, quilts, cushions and candle lights which I hope can help people create these environments in their own homes.

    In the time the store has been open I’ve had a lot of positive comments on the brand and the products, but unfortunately this isn’t really reflected in the sales. I figured this subreddit would be a good place to come for an honest critique, so if there is anything you don’t like about the site, find confusing or would make you think twice about spending your hard-earned money I’d love to hear it!

    Thanks 🙂

  5. July 9, 2019 at 3:02 pm

    It definitely needs furniture.

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